Recruitment Marketing

Our Recruitment Marketing team continually develops expertise across what it refers to as its ‘standards’, in order to deliver an advanced, forward-thinking and highly valued service to customers.

The team supports our customers in achieving 3 key objectives:

  1. To support the generation of high quality candidates with maximum return on investment
  2. To support the development and promotion of a strong employer brand across key markets
  3. To support the improvement of the overall candidate experience, throughout their hiring journey with the  customer and Primat

The 8 Standards of Recruitment Marketing

Account & Campaign Management The team are experts in delivering both niche sector targeting campaigns or market saturation campaigns, utilising multiple tools and channels at their disposal. The team is structured to enable our campaign managers to ‘project manage’ a customer’s entire campaign, drawing on the relevant business resources along the campaign’s defined timeline.
Employer Branding The team are experts in delivering both niche sector targeting campaigns or market saturation campaigns, utilising multiple tools and channels at their disposal. The team is structured to enable our campaign managers to ‘project manage’ a customer’s entire campaign, drawing on the relevant business resources along the campaign’s defined timeline.
Value Propositions What is it that makes your business unique? Whether you’re recruiting for a specific location, a new project or specialist role, our team will find and build in to all attraction methods, the value proposition that will attract every last candidate.
Integrated Marketing Communications We believe in the importance in delivering brand consistent communications across all channels. Whether above or below the line, delivering consistent marketing communications to your customers requires meticulous planning. Our team have significant experience of utilising a variety of tools, techniques and media in order to drive candidate engagement, ensuring your resources are used effectively and efficiently.
Digital Capability In the rapidly changing environment of the digital world, it has never been more important to reach candidates online. Combined with detailed targeting and optimisation, we are dedicated to deliver bespoke and cost effective digital campaigns for our clients, across carefully selected channels.
Channels to Market In the rapidly changing environment of the digital world, it has never been more important to reach candidates online. Combined with detailed targeting and optimisation, we are dedicated to deliver bespoke and cost effective digital campaigns for our clients, across carefully selected channels.
Customer Experience In the rapidly changing environment of the digital world, it has never been more important to reach candidates online. Combined with detailed targeting and optimisation, we are dedicated to deliver bespoke and cost effective digital campaigns for our clients, across carefully selected channels.
Workforce Intelligence We work closely with our client’s internal recruitment team in order to emphasise the importance of data-driven decision making.
Developing a deep understanding of your candidates’ behaviour provides real insight into how you should shape your recruitment strategy.